of US recommendations now come from original posts
Meta, January 2026 ↗◎Instagram, handledLive
Where small businesses get discovered.
Instagram rewards businesses that show up with a point of view. Unstudio turns what is true about your business into a feed people recognise.
Try Unstudio →WHAT WE KNOW
conversion lift from Meta's latest Instagram ad model
Meta, January 2026 ↗daily Reels plays across Instagram and Facebook
Meta, March 2023 ↗WHO WINS HERE
Built for businesses people can see, visit, wear, taste, or trust.
Instagram works when your business has a world worth stepping into.
Restaurants and cafés
Turn regular moments, daily specials, and familiar faces into a feed people want to visit.
Salons and studios
Make the craft, the transformation, and the people behind the work visible.
Shops and products
Show the product in context, then give people a reason to save, share, or buy.
Fitness and wellness
Build familiarity through practical teaching, client stories, and a recognisable rhythm.
Professional services
Turn expertise into clear, useful posts that make the right people trust you.
Local teams
Let people meet the place, the work, and the character behind the logo.
THE RULES OF THE PLATFORM
What works, and how Unstudio handles it.
Stop the thumb
Lead with one clear visual or sentence. A post should make sense before someone reads the caption.
Earn attention before asking
Useful, interesting, and familiar posts create the trust that promotion needs.
Design for the format
Carousels teach. Single images create a mood. Stories keep the relationship warm.
Sound like a person
The best captions are specific, direct, and recognisably yours.
EXAMPLE POSTS
A feed with range, not randomness.
A better cold brew
starts here.
Sundays are better
together.
Brunch is ready.
Table for two?
YOUR TURN