How it works

Your marketer, step by step.

Every month, Unstudio learns your brand, studies your market, plans, designs, posts and learns from the results. Here is what happens at each step, shown for Greenr, the plant-based café group we work with.

Step 01Learns your brand

First, it learns everything about you.

Give it your website. Unstudio reads every page, then keeps going: your Instagram, your Google reviews, your locations and what people say about you online. In a few minutes it knows your business better than a new hire would after a month.

  • Your products, menu and prices, kept exact
  • Your locations, hours and how to book
  • Your logo, colours, fonts and photos
  • Your voice, from how you already write
  • What customers say in reviews and comments
  • Mentions of you in articles, lists and guides
greenr.in
Locations
Vasant Vihar · Greater Kailash 1 · Gurgaon · Mumbai · Goa
Menu
Plant-based slow food, smoothies, artisanal drinks, gluten-free options
Look
Tall inline capitals
Voice
Warm, community-minded, never preachy
Reviews say
the pancakes so calm great for working
Online
Food guides, local lists and blog write-ups
WebsiteInstagramGoogle reviewsZomatoMapsArticles
Step 02Researches your market

Then it studies your market.

Knowing you is only half of it. Unstudio looks at the businesses you compete with, what is working in your category right now, and the dates your customers care about, so every post has a reason to exist.

  • Your competitors, and what is working for them
  • What people in your category save, share and comment on
  • Trends worth joining, and the ones to skip
  • Festivals, holidays and local events ahead
  • The questions customers keep asking
Market notesPlant-based cafés

Nearby competitors

  • B
    A vegan bakery in Hauz KhasPosts daily. Videos of the oven do best.
  • C
    A café chain in GurgaonWeekly offers. Little engagement.
  • S
    A smoothie bar in BandraBright product shots. Saved a lot.

Working in your category

Behind the kitchenNew on the menuCommunity nightsSeasonal specials

Dates ahead

Nov 1World Vegan DayNov 8DiwaliDec 25Christmas
Step 03Builds your plan

It turns all of that into a plan.

Every month starts with a plan: what to post, when, where and why. A mix of useful, fun and promotional posts, timed around your customers and the dates that matter to them.

  • A month of posts, with a reason for every one
  • The right mix, so your feed never feels like ads
  • Timed for when your customers are scrolling
  • Planned for every platform you use
NovemberGreenr · 15 posts
MTWTFSS123456789101112131415161718192021222324252627282930
UsefulFunCommunityPromotion
Fri 6 · Open mic night

Three reviews this month mention it, and your Friday evening posts reach the most people. Goes out at 5pm, before the evening crowd.

Step 04Designs your posts

Then it makes every post.

Each post is designed in your style, with the right visual for it: one of your photos, or a picture made for that post and clearly labelled. Posts, carousels, product shots and more, each written for the platform it goes to.

  • Designed from your brand, never from a template
  • Your photo, or a picture made for the post
  • Posts, carousels, product shots and memes
  • Written differently for each platform
Picture made for this post
Your photo, designed
Your photo, designed

Your photo, or a picture made for the post. Always labelled.

Step 05Posts everywhere

You approve. It posts everywhere.

Look through the week’s posts and approve them with a tap, or ask for a change in plain words. Unstudio then publishes each one at the right time, on every platform you have connected.

  • Approve, skip, or ask for a change in a sentence
  • Published at the best time for each platform
  • One post, sized and written for every platform
Sunday StacksSun · 9:00 · 8 platforms
SkipEditApprove

Scheduled for Sunday, 9:00. Sized and written for each one.

Step 06Learns and does it again

Then it learns, and does it all again.

As results come in, Unstudio sees what your customers respond to and what they scroll past. Next month’s plan is built on what it learned, so your posts keep getting better.

  • Reach, saves, comments and clicks, post by post
  • What to do more of, and what to drop
  • Next month’s plan, updated by itself
October, in numbersInstagram

What I learned

  • Brunch posts reach twice as many people
  • Event posts do best the evening before
  • Carousels get saved three times more

Applied to December’s plan

LearnResearchPlanDesignPostLearn againEvery month, a little smarter.

Always up to date

It asks the questions a good marketer would.

You will forget to mention things. That is fine. Unstudio notices what it does not know, or what might have changed, and asks you, one quick question at a time. Answer with a tap, and every post after that gets it right.

  • Notices what is missing or out of date
  • Asks one question at a time, never a form
  • Your answer updates every post that follows
  • Tell it anything, any time, in your own words

Your menu lists the pumpkin soup as seasonal. Is it back this winter?

Yes, from Nov 1Not this year

Got it. I’ll launch it on World Vegan Day.

Three reviews mention a new chef at Vasant Vihar. Can I introduce them?

YesAsk them firstNo

Okay. I’ll hold that post until you say go.

Your open mic posts reached twice your usual. Want more community posts?

Yes, moreKeep the mix

Done. Two more in November.

What is the one dish a first-timer should order?

The Sunday Stacks

Noted. It will lead your first-visit posts.

Or just tell it

We’re doing a Diwali menu from Nov 1 to 10.

Lovely. It’s in the plan: a teaser on Oct 28 and the menu on Nov 1, at all five cafés.

Tell it something new…
And more

It does a little more, too.

Make anything of your own

Need a post for something new? Say it in a sentence, add a photo if you like, and it is ready in your style in under a minute.

A post for our new Goa menu, with the beach photoCreate
Run it on Autopilot

Happy with how it posts? Switch on Autopilot and posts go out without waiting for you. Switch back whenever you like.

Review firstAutopilot
Replies, drafted for you

Comments and DMs get a reply drafted in your voice, from everything it knows about you. You press send.

Do you take group bookings?

Yes, for up to 12 at Vasant Vihar. Want me to hold Friday for you?